October 10, 2009 1:09:25 PM IST Enkayaar, Bollywood Trade News Network

It is seldom that a film comes out with a fashion statement and when it does it has the potential to create disruption in the way fashion is perceived. WAKE UP SID has tried to fine tune the nuance and has tried to contextualize attire that is seldom given any attention in the sartorial preference at all, more so in the male category, aka sox. It indeed is a vital point of departure as far as the progress in the Indian fashion industry is concerned and provides an opportunity to have a re-look into the way the trends in fashion have developed in the Indian context defined by the Indian films. The fashion in the Indian context with reference to male category has been more personality oriented.

DEV ANAND

DEV ANAND:

Whenever history of fashion would be written Dev Anand's name would come in the top list. Be it wearing black dress, or wearing stylish hats, using bandanas as scarf, or introducing corduroy trousers into the Indian fashion lexicon, Dev Anand is the man who established the trend.