August 23, 2007 1:32:07 PM IST Joginder Tuteja, Bollywood Trade News Network

Exactly a year back, there were talks about Koel Poorie starrer IT'S BREAKING NEWS getting ready to hit the marquee. Though it all died down in some time and the film seemed to have been all forgotten, the reinstating of promos has brought about a new lease of life for the film.

Actual functioning of media has traditionally been looked with keen interest, especially by followers of alternate cinema. The farthest one can remember is Amitabh Bachchan's MAIN AZAAD HOON that received intense critical acclaim. Madhur Bhandarkar's PAGE 3 worked both critically and commercially while CORPORATE too went on the same route.

In between came Shahrukh Khan's PHIR BHI DIL HAI HINDUSTANI but an attempt to mix art and commerce didn't really cut ice with many, though in retrospective the film seems to be have released way ahead of its times.

Now comes yet another film that aims at exposing the games played by media in their attempt to announce, plant or sometimes even manufacture 'breaking news'. And this is where the film takes its title - IT'S BREAKING NEWS! While there has been a world where news breaks all by itself and arrives on your door steps, there is also a world where news has to be created in order to have it break in front of millions of viewers.

STING OPERATION is one such tool to facilitate that! An operation, that depends a lot on glamour, sensationalism and controversies.

Koel Poorie plays one such journalist who gets involved in an operation masterminded by her. But was it an easy living for her from hereon?

The film is now aiming for a September release, hence providing platform for Koel to showcase her talent yet again.