Shilpa to launch her own 'S2 Productions'
August 31, 2007 11:28:28 AM IST
Bollywood Trade News Network
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Shilpa Shetty will launch her own production house 'S2 Productions' to make her DVD video on Yoga this month.
"After her perfume S2 reached the number one slot on the UK perfume charts, Shilpa was thinking about what her next step should be. She wanted to do something she had not ventured into before, when she hit upon the idea of producing her DVD video herself," informed her spokesperson and publicist Dale Bhagwagar. 'Production is a new challenge for her but knowing her determination, combined with her experience in cinema, it shouldn't be too much of a task,' he added.
To be shot from this month (August) end for a week at the backwaters in Kerala, the Yoga DVD video spanning two hours, will be directed by Manish Jha (of the critically acclaimed feature films MATRABHOOMI and ANWAR fame). While Arghya Lahiri is writing the script for the video, the camerawork will be handled by Englishman Jamie Sowlds.
Currently, a team is in Kovalam scouting the best locations and backdrops for the shoot.
The DVD video will concentrate on Yoga, fitness and lifestyle and will be available in UK and Dubai to begin with. The distribution network is being finalized. 'The video will showcase the right techniques of doing ashtanga yoga including breathing techniques. It will also concentrate on food management and provide guidance about how to maintain a slim waist without dieting and by eating the right foods,' Bhagwagar further informed.
To go with the mood and feel of the Yoga DVD, the package will also contain a free separate lounge music CD with tunes composed by Pankaj Awasthi.
Shilpa has been a regular practitioner of yoga, but is now getting intensive training from yoga trainers Shiv Kumar Mishra and Vinayak Dixit from a month now, making sure she perfects the asans to be shot for the video.
When asked if the production house also plans to make feature films in future, Bhagwagar said, 'Its premature to comment on that but it could be a possibility. As of now, the production house is focusing on the video.'
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