Shemaroo - an alternative wave in home viewing
May 26, 2008 8:24:34 PM IST
Bollywood Trade News Network
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Shemaroo Entertainment Pvt. Ltd. in its Home Video business has set upon creating an alternative wave in Home Viewing with the launch of VCDs & DVDs specially catering to the discerning customer tastes for Literature, Music, Sports, Spiritual, Self Motivation, Childrens, Fitness, Hobbies, Travel, Sex Education to name a few.
Shemaroo Entertainment Pvt. Ltd., a powerhouse in the Bollywood Film scenario as a major content producer distributor, aggregator and leader in the Home Video business has launched alternative content in the Home Video format, releasing titles in various genres like Children's, Television Serials, Sports, Spiritual, Self Motivational, Hobbies, Fitness, Travel, Sex Education etc......
On the occasion Atul Maroo Director, Shemaroo Entertainment states, "This kind of content is certainly a genre that audiences will love to consume". Hiren Gada, Director, Shemaroo Entertainment added, "This business of alternative content, is an unexplored territory and aim to expand the market itself by creating newer avenues to explore and lead the industry to newer horizons".
Shemaroo has acquired over a 100 titles across all genres as part of their alternative content. The releases in this category are available in DVD and VCD formats Children Series -'Animal Song Book' and 'Kids Discovering History'; Philosophy Series - 'How To Relax With Yourself' and 'Loving And Accepting Yourself'; Motivational / Spiritual Series - 'Deepak Chopra's: 'The Seven Spiritual Laws of Success'; Literature Series - Shakespeare's 'Macbeth' and 'The Taming of the Shrew'; Glamour Series; 'Bikini Destination', 'The Best of the Girls'; Fitness - 'Shilpa's Yoga'; Music - 'The Gurus of Bandish - Pandit Bhimsen Joshi and Ustad Rashid Khan'; Sex Education: 'Kamasutra' Sports; and lots more.
Shemaroo has also entered the Alternative Content video space in a big way - with appropriate Marketing, Advertising, Publicity, among others to make the customers aware of titles available in the market.
These videos can also be especially packaged as Gifts, Incentive / Promotional products, with corporate logos to be given to Employees / Customers / Business Associates etc...
This exciting entertainment experience is a must own proposition for one and all!
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