Dia Mirza on a fashion fiesta...
July 27, 2009 6:46:03 PM IST
IBNS, Bollywood Trade News network
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DIA MIRZA |
| The 50-day Magical Nights Tour across 11 cities is claiming to be the one-of-its-kind fashion fiesta where commoners can party hard with star designers and celebrities.
It's not often that people get to interact and party nightlong with fashion designers and celebrity show-stoppers after a rocking ramp show.
To give people a chance to 'taste starlight', the second season of the '50-day Magical Nights' fashion fiesta by Seagram's Blender's Pride has started across 11 cities of India Tuesday (July 22) and will continue till September 9. Prominent fashion designers like Rohit Gandhi-Rahul Khanna, Vikram Phandis and Mandira Wirk are participating with their latest collections.
''The Seagram's tour is a heady cocktail of fashion and music. We went to eight cities last year, and raised the scale to 11 this time in face of the huge response,'' said Bikram Basu, VP-marketing, Pernod Richard India.
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Starting with Guhawati, the fashion caravan stopped at Kolkata on Friday (July 24) where actor Dia Mirza stepped out shining in a golden dress, designed by city-based designer Kavita Banerjee.
''I designed this dress especially for Dia...I have used batik on Benarasi silk...it's trendy, yet fashionable,'' said Banerjee.
However, in the evening, at Soho club, Dia rocked the ramp in a flowery satin gown, designed by Rohit Gandhi-Rahul Khanna.
''We are showcasing a club-line for men and women at this fashion fiesta since the idea is about nightlong partying,'' said Gandhi.
Asked how she feels about this 'fashion tour', Mirza said: ''It is the first time that I am being a part of a fashion show, where I get to interact and party with people. It feels great!''
The fashion extravaganza will tour across Hyderabad, Bangalore, Indore, Lucknow, Chandigarh, Ludhiana, Jaipur and Nagpur before ending at Pune.
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