FUKREY, SHUDDH DESI ROMANCE, THE LUNCH BOX, JOLLY LLB, ABCD – ANY BODY CAN DANCE, KAI PO CHE!, MADRAS CAFE, TABLE NO. 21, MERE DAD KI MARUTI, GO GOA GONE – Each of these box office successes in 2013 has one thing in common – ‘High Concept’. A phenomenon that was put into motion by Bhatts during the years gone by, it has led to quite a few filmmakers get innovative and try out different stories. The very fact that each of these films has been commercially successful as well, either in a big or a small way, means that audience has indeed woken up to unique concepts presented on screen.
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Now it is expected that WARNING too would join the league.
‘The film’s uniqueness lies in its genre (Survival), plot (youngsters caught in the middle of sea) and presentation (in 3D). The promos have seen good response coming their way while the overall marketing has been decent too. Given the kind of success that star as well as non-starcast films has seen this year, what with audience giving a go ahead to any and every film that has something truly different to offer, WARNING could well join the fray,’ comments an insider.
CHECK OUT: Manjari Phadnis: We all loved Anubhav sir during WARNING!
A crisp 90 minutes affair that has been made at a shoe-string budget, this production of Anubhav Sinha and Sunil Lulla has seen a gradual rise in its promotion over last couple of months.
Now with barely a day remaining for the release of this Gurmeet Singh directed affair, all eyes are on how this horrific tale about seven youngsters caught in the middle of a sea is received by the audience.
