Kangana Ranaut has reacted to the controversy surrounding Kriti Sanon’s latest Raksha Bandhan advertisement. The campaign has been receiving criticism on social media, with some users questioning the outfit worn by Kriti and its suitability for an advertisement based on the traditional Indian festival. Kangana joined the discussion on Monday evening and shared her strong opinion through an Instagram Story.
Kriti is seen in the advertisement wearing an off white outfit with a bralette style blouse, a cape and a draped skirt. While the campaign appears to use a modern fashion style, some viewers felt that the outfit did not match the traditional feeling associated with Raksha Bandhan. The advertisement quickly became a talking point online, with several social media users expressing their disappointment over the styling.
Kangana shared a lengthy message while reacting to the advertisement. She questioned why a woman would choose such an outfit for tying a Rakhi when there are so many different clothing options available today. “It’s a wonderful time to be a woman, our closets are full of variety of clothes, today’s woman is a global woman, from cocktail dresses to lehnga cholis, jeans to saris, bikins to salwar kameez, from all the options that are available to us today why would you tie your brother a Rakhi in your bikini/ undergarments? Where are all your styling options? Ha ha the advert looks intentionally creepy (sic)!” she wrote.
The advertisement had already attracted criticism before Kangana’s reaction. Some viewers described Kriti’s look as inappropriate for a campaign connected to Raksha Bandhan, a festival that celebrates the bond between brothers and sisters. One social media user even called the styling “extremely shameful.”
What nonsense is this
— PallaviCT (@pallavict) August 23, 2026
Inko Hindu festivals hi milte hain apna WOKE agenda chalane? 🙄🙄
Here, Kriti Sanon is “celebrating” #RakshaBandhan wearing this skimpy outfit (perhaps left over from Cocktail 2)
Kriti is not just a brand ambassador, but also a strategic investor so she… https://t.co/uk2zOLEUWp pic.twitter.com/rZrAHUDMBk
Another part of the advertisement also became a subject of discussion. In one scene, Kriti interacts with a dog that barks at her. She later ties a Rakhi around the dog’s neck. The sequence appears to present the pet as part of the family and expand the idea of Raksha Bandhan beyond the traditional brother and sister relationship. However, not everyone connected with the idea.
The criticism has therefore focused on both the styling and the creative idea used in the campaign. While some viewers saw the advertisement as a modern and playful take on the festival, others felt that it did not fit the traditional spirit of Raksha Bandhan.
As of now, Kriti Sanon has not publicly responded to the criticism or Kangana Ranaut’s comments. The advertisement continues to generate discussion online, with social media users sharing different opinions about the campaign, its styling and its overall concept.
