BLACKPINK member Rosé is at the center of a fiery controversy, with critics saying she has a “white complex.” The controversy is largely over two choices: her long history of blonde hair and her recent decision to transfer her music copyrights from Korea’s KOMCA to U.S.-based organizations such as ASCAP and BMI. While some fans view her blonde hair as part of her signature style, others say it indicates an alignment with Western standards of beauty.
Copyright Shift Sparks Eyebrows
The brouhaha escalated when Rosé formally transferred her music rights from the Korea Music Copyright Association to under American organizations. Such a rare act by a K-pop idol raised questions regarding whether she remained faithful to the Korean music scene. Only Seo Taiji previously did so in 2002, so the move by Rosé was subject to much criticism. Critics are saying the transition indicates a switch to Western norms over Korean tradition.
Rosé’s Global Plan Supported by Supporters
Supporters have rallied behind Rosé, defending her plans as intelligent and strategic. According to them, assigning her copyrights to U.S. organizations helps her have better control and scope in the global market. The U.S. music industry is considered more effective in handling overseas careers, and for an international celebrity like Rosé, it may be the step she has to take.
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Balancing Heritage and Global Reach
Supporters also point to her New Zealand-Australian upbringing and dual citizenship, suggesting her decisions are shaped by her multicultural background. Rosé has repeatedly expressed pride in her Korean heritage highlighting Korean culture in her work and often speaking fondly of Korean food and traditions.
Ongoing Debate
While fans stand by her side, critics persist in questioning her intentions. Strategically or symbolically, Rosé’s decisions have sparked an even bigger dialogue regarding identity, cultural expectation, and global aspiration.
