Bella Hadid has officially joined her sister Gigi Hadid for her first campaign with Guest in Residence. The 29 year old model appears alongside Gigi, 31, in the fashion brand’s fall campaign, which marks its move into denim. The sisters have taken a western inspired approach for the campaign, posing in jeans, cashmere sweaters and cowboy hats. In one of the campaign videos, Bella and Gigi are seen walking towards each other as they prepare for a playful cowgirl face off.
Gigi’s brand Guest in Residence launched in 2022 and initially became known for its cashmere clothing. With its latest collection, the brand is expanding its range by entering the denim category. The new direction also brings Bella into the picture for the first time.
On Wednesday, Gigi, Bella and Guest in Residence shared a video teasing the campaign. The sisters can be seen walking towards each other with their hands on their hips while wearing jeans and cowboy hats. “We have a guest in the West … Everyone’s favorite cowgirl Miss @bellahadid,” reads the caption.
The sisters also appear together in an accompanying photo shoot photographed by Clara Balzary in Jackson Hole, Wyoming. The images show Bella and Gigi posing at a horse farm with mountains visible in the background.
Gigi recently spoke about the brand’s denim launch and explained why the new category fits her personal style. “Denim has always been at the heart of how I dress — it’s what I live in alongside cashmere; that combination has become my uniform.”
To mark Bella’s first appearance for Guest in Residence, Gigi shared a picture of the two sisters posing with a horse on her Instagram Stories and wrote, “Sisters Hadid.”
This is not the first time Bella and Gigi have worked together in fashion. The sisters have appeared together on major runways and in campaigns for leading brands. In 2024, they both appeared at the Victoria’s Secret fashion show, where they had the opening and closing looks.
In 2022, the sisters also appeared together in a Versace campaign, once again sharing the spotlight as models. Their latest collaboration gives fans another chance to see the Hadid sisters working together, this time for Gigi’s own fashion brand.
