BLACKPINK’s Lisa levels up! Meet Kiki the Alter Ego that’s about to take the music world by storm

BLACKPINK’s Lisa is set to make waves with her highly anticipated full studio album, ALTER EGO. On January 23, 2025, her agency, LLOUD, unveiled Lisa’s third alter ego, Kiki, inspired by the single New Woman. Adding an exciting twist, Lisa revealed that Kiki is best friends with Spanish singer Rosalía.

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Kiki embodies a sassy Y2K aesthetic, complete with vibrant pink hair and a matching outfit. She is described as an Aries with an outspoken personality and a love for the internet. This announcement comes after the previous introductions of Lisa’s alter egos, ROXI from ROCKSTAR and Sunni from Moonlit Floor. Fans are already eager to meet Vixi and Speedi, the alter egos hinted to be revealed next.

Lisa’s creative approach to the album concept, which centers on exploring multiple alter egos tied to individual tracks, has captivated fans. Each character adds depth to her artistic journey, showcasing her versatility and creativity.

The ALTER EGO album marks Lisa’s second major project as a solo artist following her successful debut with Lalisa in 2021. That release garnered widespread acclaim, with hit tracks like Lalisa and Money, earning Lisa multiple accolades, including an MTV Video Music Award.

Since parting ways with YG Entertainment in 2023 to focus on individual activities, Lisa has continued as a BLACKPINK member while launching her own agency, LLOUD, in 2024. Under LLOUD, she released ROCKSTAR, New Woman featuring Rosalía, and Moonlit Floor

Beyond music, Lisa is set to debut as an actress in HBO’s The White Lotus, slated for release in 2025. She has also graced global stages, performing at the Victoria’s Secret Fashion Show 2024 and the Global Citizen Festival, while hosting a successful fan meeting tour across Asia.

Lisa’s ALTER EGO promises to be a groundbreaking album, cementing her status as a global superstar and multi-faceted artist. Fans can’t wait to see what the iconic idol has in store.