Allu Arjun’s new movie, Pushpa 2: The Rule is likely to be among the longest running Indian movies although it is still in post production. The expected release date for the film has been set up for the 6th of December, 2024 and this date has already generated a lot of excitement. Reports suggest the film has already received a staggering 1,085 crores rupees in pre-release activities only.
The following presents the summary of the surge the previous business operations had recorded:
Theatrical rights: Global contribution of around Rs 600 crores in growth with regards to the geographical factors. Of this, between Rs 375-400 crores comes from the Telugu States and North India. Then local sales revenue of around Rs 100 crores plus further exports from selling R125.
Non-theatrical ancillary rights: Satellite, digital and music rights revenue generated for 4250 crores than Pushpa 2 earns. Netflix has won over the digital rights in fevered bidding hence satellite rights fetched Rs 85 crores & music rights were fetched for Rs 65 crores.
The movie was able to make approximately 117% of its total costing which was estimated at Rs 500 crores in the first place due to its marketing. Such levels of success also illustrates the scale that Pushpa 2 may reach and should it succeed may become one of the largest Indian projects in history.
Sukumar is the writer and the director of the film. The producers are Mythri Movie Makers. The cast includes Allu Arjun, Rashmika Mandanna, Fahadh Faasil, Prakash Raj and Jagapathi Babu
