It seems that Fateh has had a rough start at the box office, with low collections and a lukewarm audience reception despite its intriguing premise and action-packed storyline. Here’s a closer look at the situation:
Box Office Performance:
Opening Day: The film started with a modest ₹2 crore collection, which is underwhelming for a high-profile action film.
First Weekend: It wrapped up the weekend with ₹6 crore, relying on external tools like promotional offers (e.g., BOGO). This highlights its struggle to gain organic traction.
Monday Collections: With just ₹70 lakh collected on Monday, even with heavy promotional tactics, the movie failed to sustain momentum, signaling weak audience interest.
Also Read: Sonu Sood’s Fateh struggles to stay afloat! Rs. 2 cr sunday collection spells trouble
Audience and Promotional Response:
The film struggled to resonate with the audience, likely due to:
Unpredictable Box Office Trends: The movie’s subject and execution did not generate sufficient interest.
Lack of Strong Word-of-Mouth: Positive reviews and recommendations could have salvaged the film, but they didn’t materialize.
Promotion Efforts: Despite efforts, the marketing campaign didn’t leave a strong enough impression to draw crowds.
Plot Highlights:
Fateh explores the journey of Fateh Singh, an ex-Indian spy who takes on a cybercrime racket after his sister figure, Nimrat, goes missing while exposing a predatory loan app.
Jacqueline Fernandez plays Khushi Sharma, an ethical hacker, assisting Fateh in uncovering and dismantling the digital scam.
The premise of tackling cybercrime and predatory digital practices is fresh, but the execution may not have lived up to the potential.
Given its poor start, it seems unlikely that Fateh will recover significantly at the box office unless there’s a sudden surge in interest driven by niche audience engagement or late positive feedback. The film’s underperformance may also serve as a reminder that even established stars and intriguing themes need strong execution and audience connection to succeed.
