Kanye West’s YEEZY store is back online after being temporarily taken down by Shopify earlier this week. The removal followed intense backlash over swastika-themed merchandise that appeared on the site, triggering condemnation from the public and advocacy groups. The relaunch features a streamlined product range and significantly lower prices, signaling a notable shift in strategy for the embattled brand.
Shopify Pulls Plug Over Policy Violations
The store, hosted on Shopify, was taken offline on Tuesday morning after T-shirts featuring swastikas went live. A Shopify spokesperson told PRIMETIMER the listings violated its terms of service and did not align with “real business practices.” Although the merchandise remained online for over a day, Shopify eventually intervened and removed the content.
ADL and Public React Swiftly
The Anti-Defamation League (ADL) condemned the offensive imagery and urged faster moderation by online platforms. The controversy grew in the wake of West’s recent antisemitic and inflammatory posts on social media platform X (formerly Twitter), where he has over 32 million followers.
Ye
— ye Yeezy (@West7607) August 10, 2025
Kanye West #kanyewest #ye #yezzy pic.twitter.com/ZTjmHcew9p
Super Bowl Ad Adds Fuel to Fire
Adding to the uproar, West released a 30-second YEEZY commercial during the Super Bowl, filmed on his phone inside a dentist’s office. The ad directed viewers to visit the YEEZY website — just as the backlash over his remarks and merchandise peaked.
Business Fallout and Brand Shift
The controversy has led to more severed partnerships, with talent agency 33&West cutting ties. West had already lost deals with major firms, including Creative Artists Agency (CAA) in 2022.
The reopened YEEZY site now features items like YEEZY Slides for $20, with nothing priced above $100 — a dramatic departure from the brand’s previously premium pricing.
