Actor and entrepreneur Akshay Kumar has appointed Exceed Group of Companies as a strategic partner to oversee and consolidate his brand and business operations. The move is aimed at strengthening the management structure around Kumar’s professional interests and aligning them with long-term business objectives. Akshay Kumar has, over the years, built a structured business ecosystem supported by a core leadership team led by Vedant Baali, along with associate Zenobia Kohla, who continue to handle strategy, growth, and day-to-day operations. The inclusion of Exceed Group into this framework is intended to streamline brand strategy, partnerships, and commercial planning across his ventures.
In a statement, Akshay Kumar said the decision was driven by the importance of building strong teams to support sustainable growth. He noted that the association aligns with his broader approach to long-term value creation across his brand and business interests. Akshay Kumar said, “I have always believed that strong teams and the right people are key to building a sustainable enterprise. Getting the Exceed Group on board aligns with this thought and long-term value creation across my brand and business interests.”
Widely regarded as a consistent and reliable presence in Indian cinema and brand endorsements, Kumar continues to maintain a strong cross-market presence, with appeal across regions and audience segments. His long-standing visibility and consumer trust have positioned him as a preferred collaborator for both domestic and international brands.
Afsar Zaidi, Founder of Exceed Group of Companies, said the partnership would focus on creating a more streamlined and future-oriented structure to support strategic growth, while preserving the core equity of Kumar’s brand. Afsar Zaidi, Founder, Exceed Group of Companies, added, “Akshay Kumar represents consistency, credibility and scale, values that strongly align with Exceed’s approach to brand and business building. Our focus will be on creating a streamlined, future ready ecosystem that supports strategic growth while maintaining the integrity of his brand.”
The development reflects Kumar’s measured approach to brand management and business planning. With Exceed Group now part of his extended team, the emphasis is expected to remain on aligned strategy, controlled expansion, and sustained value creation over the long term.