Bella Hadid is the face of a new campaign inspired by the lifestyle and energy of Los Angeles. In the latest photos, the model is seen wearing some of the brand’s most popular activewear pieces while also sharing her thoughts on wellness and self care. Along with showcasing the collection, Hadid spoke about the importance of slowing down and taking time for herself as she has grown older.
One of the standout pieces in the campaign is the Accolade Short, a shorter version of the brand’s well known Accolade Sweatpant. The full length sweatpants have previously been worn by celebrities including Katie Holmes and Kylie Kelce. The shorts are available in 20 different colors and are designed to provide a relaxed and comfortable fit for everyday wear. During the photo shoot, Hadid rolled up the shorts, adding her own styling touch to the outfit. The look also reflects the growing popularity of very short shorts, a fashion trend that has been widely seen among celebrities in recent months.
The campaign also features Hadid wearing the Sheer Glow Bra and the Elemental Full Zip Jacket, both of which are among the brand’s popular products. In addition, she models two different activewear sets that include sports bras and leggings. One outfit features the Airbrush Better Together Bra with the 7/8 Legging, while another includes the Airlift Rebel Bra paired with the 7/8 Legging. The original Airlift Legging has also become a celebrity favorite over the years and has been spotted on stars such as Hailey Bieber, Jennifer Lawrence and Kendall Jenner.
For Bella Hadid, the campaign was about more than simply wearing activewear. She used the opportunity to talk about how her approach to health and wellness has changed over time. Sharing her personal thoughts, she said, “As I’ve gotten older, I’ve realized how important it is to create space for myself. Whether that’s slowing down, moving my body, or just taking a moment to reconnect, those little rituals have become such a big part of how I take care of myself.”
She also explained why the campaign connected with her on a personal level. “To me, that’s what wellness is all about, and it’s always been something I associate with Alo,” she added. Her comments highlight the importance of balancing a busy lifestyle with simple daily habits that support both physical and mental well being.