With the conclusion of Indian Premiere League (IPL), Cinemax, the leading exhibitor in Maharashtra with a pan India presence in 22 cities and more than 139 screens, has now geared up tobring action into its multiplexes with several offers and discounts to patrons,promising value to one and all coming to Cinemax theaters with its propertycampaign ”Max Friends: Action Packed.”
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As the year sees an array of big budget Hollywood & Bollywood releases right from MEN IN BLACK 3, THE DARK KNIGHT RISES, THE AMAZING SPIDER-MAN, TOTAL RECALL, PREMIUM RUSH, ROWDY RATHORE, JOKER, EK THA TIGER, RESIDENT EVIL and many more, Cinemax aims to connect with the youth onthe digital platform with various customer engagement activities, participative contests leading to really cool movie merchandise, meet & greet with thestars and premiere tickets. Those looking for action can pre-book these high-intent-to-watch movies on the website thereby getting a chance to win PSP & PS3.
A new Action packed Combo has been designed for the patrons with special discounts, thus adding to the overall experience. Cinemax has tiedup with Kotak Mahindra Bank, the select cardholders of the bank will be able toavail ‘Buy One Get One Free’ offer on weekends by booking on www.cinemax.co.in.
Mr. Girish Wankhede, GM, Marketing & PR, Cinemax says ”Yes,the year ahead will be full of action packed movies, and we at Cinemax are allset to provide a better Cinematic experience to our patrons with our new and exciting offers. Cinemax- Action packed campaign has been designed in such away that every patron irrespective of his/her interest in Action movies, can still enjoy the overall experience”
Additionally, this season will see a whole lot of premieres, first look launches, music releases and lots more at Cinemax theaters. For corporate, NGO’s, schools and all others doing bulk booking, Cinemax will begiving out a special discount for the action packed movie season.
