Of late, social media has become an intrinsic part of almost all Bollywood stars’ lives. But it’s interesting to know that the micro-blogging sites can also pave the way for work in the industry. That’s exactly what happened with newcomer Priya Banerjee, who after working in a few Tamil and Telugu films, is set for a Hindi debut with Aishwarya Rai Bachchan’s comeback venture, JAZBAA to be helmed by Sanjay Gupta.
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‘Sanjay sir was still in the process of zeroing in on a girl for an integral part of the film. The film’s casting director was yet to cast anyone, when one day, someone tagged sir on a social media, with a video featuring Priya. Since sir had some free time on hand, he without any inkling of the video’s content or intention to cast her-saw it and was immediately hooked,’ says an insider.
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According to the insider, Priya, who’s born and brought up in Canada, fit the rule perfectly. ‘Actually someone has tagged me in a video that had one of Priya’s Tamil films and a short film. I watched it and thought she looked superb. Then, I asked my casting director to find the girl. Later, when we find out that she hasn’t signed any other Hindi film, we auditioned, and she was impressive there. She is a fine actor and plays an important role in the film,’ says Gupta.
JAZBAA also stars Siddhanth Kapoor and Irrfan Khan.
