BLACKPINK’s Jisoo has officially marked her Super Bowl debut — not on stage, but on screen. The global K-pop star appeared in a high-profile Pokémon commercial that aired during the Super Bowl at Levi’s Stadium in Santa Clara, California, on February 8 (local time). The one-minute advertisement celebrated Pokémon’s 30th anniversary and featured a star-studded lineup of global icons.
The commercial is part of The Pokémon Company’s yearlong campaign titled “What’s Your Favourite?”, which brings together well-known personalities from different fields to share their favourite Pokémon. The ad opens with comedian and 2026 Grammy Awards host Trevor Noah asking the central question, “What’s my favourite?”, before cutting to celebrities across the world revealing their choices in multiple languages.
One of the most memorable moments features Lady Gaga, who sings alongside Jigglypuff while humorously praising the balloon Pokémon’s “12-octave vocal range.” Jisoo, meanwhile, charms viewers by choosing Eevee as her favourite, telling audiences in Korean, “I think she resembles me a bit.” Trevor Noah picks Psyduck, joking that its quirky personality reminds him of himself.
The commercial also includes appearances by Formula 1 driver Charles Leclerc, Puerto Rican rapper Young Miko, Spanish football sensation Lamine Yamal, and Never Have I Ever star Maitreyi Ramakrishnan, who select Arcanine, Gengar, Zygarde, and Luxray respectively. Together, the diverse lineup highlights Pokémon’s universal appeal across cultures and generations.
Jisoo’s collaboration with Pokémon doesn’t end with the Super Bowl ad. The company has also announced an exclusive merchandise line created in partnership with the BLACKPINK member. Inspired by her favourite Pokémon, Eevee, the collection will feature plush toys, keychains, hats, and other collectible items. Jisoo promoted the collaboration by sharing a series of photos on Instagram, where she wrote, “My fluffy little companion and adventurer is also my favourite Pokémon: Eevee. What’s yours? #Pokemon30.”
Speaking to Rolling Stone, Jisoo reflected on her childhood connection to Pokémon, recalling how she used to watch the animated series when she was young. “It felt fun and a little strange in a good way, like a small world I could step into after a long day,” she shared.
Explaining her love for Eevee, Jisoo added that fans often told her the character reminded them of her. “Hearing that over time made me feel a personal connection with Eevee,” she said — a bond that has now turned into a global collaboration.