In a heartfelt act of generosity, Jennie has donated 100 million Korean won to support elderly citizens struggling to stay warm during the harsh winter season. The contribution was made through philanthropist Sean’s “Raise Korea’s Temperature by 1 Degree” campaign, which focuses on helping vulnerable communities combat extreme cold.
Sean shared the news on social media on February 24, revealing that Jennie combined proceeds from her January photo exhibition with her own personal funds to make the meaningful donation. The funds will be directed to the Coal Briquette Bank, an organisation dedicated to providing fuel to households that rely on coal briquettes for warmth during winter months — a necessity rather than a choice for many struggling families.
According to Sean, Jennie’s contribution will enable the purchase of approximately 112,000 coal briquettes, enough to support around 560 households for an entire month. He expressed his gratitude publicly, thanking Jennie for helping make Korea “a little warmer.” The donation certificate was issued under her full name, Kim Jennie, underscoring the personal nature of her involvement in the initiative. This act of kindness follows the conclusion of her two-week exhibition, JENNIE PHOTO EXHIBITION ‘J2NNI5’, held in Seoul’s Jongno-gu district.
The showcase featured previously unreleased images captured by acclaimed Korean photographers Hong Jang-hyun, Shin Sun-hye and Mok Jeong-wook, offering fans an intimate look at Jennie’s candid and artistic side. A portion of the exhibition’s proceeds had been earmarked for charitable causes, ultimately contributing to this winter relief effort.
The philanthropic gesture comes just days before BLACKPINK’s highly anticipated third mini album, DEADLINE, is set to release on February 27. The five-track project marks the reunion of members Jisoo, Jennie, Rosé and Lisa, and is expected to highlight the group’s evolving artistry. Teasers for the upcoming music video GO have already generated buzz for their bold and futuristic aesthetic.
Additionally, a special NMK x BLACKPINK collaboration will run from February 27 to March 8 at the National Museum of Korea, where the building’s exterior will glow pink to celebrate the group’s comeback. As excitement builds for their new music, Jennie’s compassionate gesture has already left a lasting impact — demonstrating that her influence extends well beyond the global stage.