The Pokémon franchise is gearing up for one of its biggest milestone celebrations ever with the 30th anniversary of its launch, and it’s starting in prime time at one of the most-watched events on television. The Pokémon Company International has confirmed that a special anniversary video will debut during Super Bowl LX on February 8, 2026, kicking off a yearlong celebration of the brand’s remarkable three decades of cultural impact.
A teaser for the upcoming video was recently released, featuring the beloved Pokémon Jigglypuff casually lingering in what looks like a recording studio before the screen flashes the Pokémon 30th anniversary logo and announces the Super Bowl premiere. The charm and nostalgia of the teaser have already ignited excitement across fan communities, with many speculating that the full commercial will be both a tribute to longtime fans and a showcase of the franchise’s growth and diversity over the years.
Pokémon’s decision to debut this celebration video during the Super Bowl is significant. Super Bowl ads are among the most coveted and high-profile commercial slots in entertainment, often costing millions for just 30 seconds of airtime. For Pokémon, this placement highlights how much the franchise has evolved from its humble beginnings in Japan with Pocket Monsters Red and Green in 1996 into a global pop culture phenomenon with billions of fans across generations.
According to statements from Kenji Okubo, president of The Pokémon Company International, the spot is designed to “illustrate the brand’s mission to bring people together through a shared love of Pokémon” and recognize the community that has sustained the franchise for 30 years. While details about the full content of the video are still under wraps, the commercial is expected to focus more on celebrating Pokémon’s legacy and its fans worldwide rather than game-specific reveals.
The Super Bowl debut is just the beginning of a major anniversary rollout. Pokémon enthusiasts can look forward to a packed year of events, merchandise drops, trading card expansions, and more, culminating on Pokémon Day on February 27, 2026, when even more announcements and celebrations are expected.
Whether you’re tuning in for the football, the halftime show, or the commercials, Pokémon’s Super Bowl moment promises to be a nostalgic tribute and a bold statement of just how big the franchise has become over 30 years. Mark your calendars and keep an eye on the screen on February 8 — the celebration officially begins there.