Heidi Klum and her daughter Leni have stirred up controversy after participating in a joint lingerie campaign for Intimissimi’s Fall-Winter collection. On Monday, Heidi shared photos and a video on her Instagram, showcasing the mother-daughter duo modeling various sets of lace bralettes and underwear. In the video, the two take turns filming each other, appearing to enjoy the photoshoot. The post, captioned by Heidi with enthusiasm about the campaign’s release, sparked strong reactions from the public.
Kate Moss makes Victoria’s Secret Fashion Show debut at the age of 50
Heidi Klum shared the post on Instagram and captioned, “Our new Intimissimi FW Campaign is out now! @Leniklum and I had so much fun shooting this with @Rankinarchive and @Thomashayo ❤️ Find us on billboards all over Germany and on TV!
Treat yourself with a new Italian lingerie set with these campaign styles and many more online and in all @intimissimiofficial stores!
#intimissimi #theartofitalianlingerie #heidixlenixintimissimi #ad Unsere neue Intimissimi Kampagne ist draußen! @Leniklum und ich hatten so viel Spaß am Set mit @Rankinarchive, @Thomashayo und dem gesamten Team❤ Habt Ihr uns schon im TV oder auf einem der vielen Plakate in ganz Deutschland gesehen? Beschenkt Euch selbst mit einem der wunderschönen Looks. Ihr findet alle Styles jetzt Online und in allen @intimissimiofficial Geschäften! #intimissimi #theartofitalianlingerie #heidixlenixintimissimi #ad”
While some people found the concept of a mother and daughter modeling lingerie together uncomfortable, with comments like “This is kinda weird” and “Stop shooting lingerie with your mom,” others voiced support, viewing the shoot as empowering and playful. Fans defended the pair, with one user writing, “Two beautiful ladies! I can’t imagine why anyone would be critical of this,” while others described the campaign as showing a close mother-daughter bond.
Despite the backlash, neither Heidi, 51, nor Leni, 20, have commented on the matter. This isn’t the first time they have modeled lingerie together both participated in similar campaigns for Intimissimi last year. The current campaign has sparked a debate about the boundaries of family involvement in fashion, particularly when it comes to intimate apparel.
View this post on Instagram
