Kim Kardashian has done it again, and not in a good way, according to the internet. Skims, her billion-dollar shapewear brand, just reveaked a new line of underwear that features faux hair designs in different shades and patterns. The idea was likely meant to celebrate “natural beauty” and body positivity, but the response has been nothing short of chaotic.
The moment Kim dropped the preview on social media, chaos erupted in the comments. “How funny are these markings, you guys?” Kim said in her story, laughing as she showcased multiple designs. “We have different colors, different hair. This is insane. Skims, baby.”
While Kardashian might have meant it to be edgy and playful, fans and critics had very different reactions. Some called it “gross but okay,” while others went darker with comments like, “Ed Gein would have loved these.” One user wrote, “Every day there’s something worse than the day before. God, please pick me up already.” Another chimed in with, “Oops, she did it again. Ms. Vulgarity returns.”
Kim Kardashian’s SKIMS just took things to a whole new level
— GiggleVibesDaily (@GiggleVibes247) October 14, 2025
The brand unveiled a daring new underwear line inspired by faux hair — boldly titled “The Ultimate Bush.” #KimKardashian #SKIMS #GiggleVibes247 pic.twitter.com/NEArKugKmC
Many feel the collection crosses a line between bold and bizarre. Others argue that Kardashian knows exactly what she’s doing, since every controversy drives up sales and media attention. Whether intentional or not, it’s working. The campaign has flooded X (formerly Twitter) and TikTok feeds, with memes, reactions, and disgusted laughter dominating timelines.
Also Read:KIM KARDASHIAN SPARKS DEBATE! Endorses Controversial Stem Cell Therapy in Mexico
For a brand built on pushing boundaries, Skims has once again proved that nothing is off-limits. But this time, it feels like shock value won out over actual fashion innovation.
Gross? Genius? Both? Either way, everyone’s talking about it, which for Kim Kardashian is probably the point.
