Justin Bieber has officially made his long-awaited return to music with the surprise release of his seventh studio album, Swag. Marking his first album since Justice in 2021, Swag showcases a new artistic direction for the Canadian pop star and fans are thrilled.
A Creative Rebirth Post-Scooter Braun
According to PEOPLE, Swag is Bieber’s most personal album yet, created entirely under his own direction after parting ways with longtime manager Scooter Braun in 2023. A source close to the singer revealed that Bieber had been waiting for years to create an album like this — one that fully reflected his own musical instincts. After 15 years of collaboration, the split allowed Bieber to handpick his producers, musicians, and even incorporate live vocals and instruments for a stripped-down, authentic sound.
Hailey Bieber’s Constant Support
Throughout the creative process, Hailey Bieber was reportedly by Justin’s side every step of the way. “Everyone knows Justin as a performer. Now they get to know the artist that Hailey has known all these years,” the source told PEOPLE. Hailey encouraged him to trust his vision and helped him gain the confidence to take full creative control. The couple celebrated the album’s release together over the weekend.
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A New Sound and Star Collaborations
With Swag, Bieber explores R&B and soft pop influences, stepping away from his traditional pop sound. The 21-track album features collaborations with artists like Lil B, Druski, Gunna, and Sexyy Red. The project has been widely praised, including by Braun himself, who wrote on Instagram, “This is, without a doubt, the most authentically Justin Bieber album to date. It’s beautiful, raw and truly him.”
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A New Era for Bieber
As per Rolling Stone, Bieber has no regrets. Now free and fully in control, he’s finally sharing the music he’s always wanted to make and fans are here for it.
