Justin Bieber is officially passing the spotlight to the next generation. The 31-year-old singer-songwriter introduced his 11-month-old son, Jack Blues, to the world in a touching way through the music video for his latest single Yukon, from his album SWAG.
Released on August 5 via Bieber’s Instagram and X accounts, the black-and-white video offers fans a deeply personal glimpse into Bieber’s life as a new father. The video begins with a tender moment of Bieber holding Jack on his lap aboard a boat. As the visuals unfold, we see Jack’s little legs kicking in the water, close-ups of him reaching for the camera, and heartwarming shots of Bieber kissing his son’s toes. The video also includes scenes of Bieber, wife Hailey Bieber, and Jack sitting together on the back of the boat and Hailey cradling Jack in the water.
The family’s presence adds emotional depth to the serene track and reflects Bieber’s evolving personal and artistic journey.
This isn’t Jack’s first cameo in Bieber’s musical world. Back in July, the Baby hitmaker shared behind-the-scenes photos of Jack in the studio. Surrounded by Bieber and his musician friends strumming guitars, Jack stood by a coffee table as his proud father smiled at him. The post, filled with heart emojis, was a clear celebration of fatherhood.
Bieber also posted a playful video of himself tickling Jack outdoors, flashing a big grin that captured his joy in parenting.
Justin and Hailey Bieber tied the knot in 2018 and renewed their vows in Hawaii in May 2024, where they also announced Hailey’s pregnancy. Their son Jack was born in August 2024, and the couple has since offered fans intimate glimpses of their growing family, blending music and parenthood beautifully.
