Even without making an appearance, Taylor Swift proved once again that her influence knows no bounds.
The mere rumour that the global pop icon might attend the prestigious AT&T Pebble Beach Pro-Am was enough to spark a surge in ticket sales. Fans speculated that Swift would show up to support her fiancé, Travis Kelce, who was competing in the star-studded golf tournament alongside corporate leaders and celebrities.
Though Swift ultimately did not attend, her potential presence created massive buzz.
Golfer Mackenzie Hughes noted that the event was already lively — but with Swift, it would have been “pandemonium.” Tournament Director Steve John revealed that once Kelce’s participation was announced, ticket sales skyrocketed. Over $60,000 worth of tickets were sold within just 12 hours.
Even more impressively, approximately $21,000 in second-round tickets were purchased overnight — just hours before Kelce’s scheduled play.
While her rumoured appearance boosted excitement on the golf course, Swift was busy making history in the music world.
Following the release of her latest album The Life of a Showgirl, Swift surpassed her own streaming milestone on Spotify, becoming the first female artist to cross 120 billion streams across all credits. The achievement was driven by the release of her music video for “Opalite,” which quickly gained traction worldwide.
Swift also delighted fans with a nostalgic social media post recalling her memorable appearance on The Graham Norton Show.
Reflecting on the experience, she shared how lucky she felt to be paired with an impressive lineup of stars including Cillian Murphy, Domhnall Gleeson, Greta Lee, Jodie Turner-Smith, and Lewis Capaldi.
These same celebrities later made cameo appearances in the internationally recognized “Opalite” video — blending Hollywood charm with Swift’s musical storytelling.
From influencing ticket sales at a major sporting event to breaking global streaming records, Taylor Swift continues to dominate headlines — whether she’s present or not.