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The Sinners of Box Office Success: 2nd-Biggest Original R-Rated Horror Preview Numbers Ever

Ryan Coogler’s latest horror offering, Sinners, is off to a blazing start at the US box office, earning $4.7 million in Thursday previews. The R-rated period horror film, starring Michael B. Jordan in a dual role, now holds the record for the second-biggest preview for an original horror film, trailing only behind Jordan Peele’s Nope ($6.7 million). It also nearly matched A Quiet Place Part II’s preview earnings ($4.8 million), a remarkable feat for a non-franchise film.

A Gripping Tale of Horror and History

Set in 1932 Mississippi, Sinners follows twin brothers Smoke and Stack, both played by Jordan, as they return to their hometown to rebuild their lives only to face a dark, supernatural force tied to their family’s past. The film blends gothic horror with historical and racial drama, a combination that’s struck a chord with early audiences and critics alike.

A Stellar Ensemble and Artistic Praise

Alongside Jordan, the cast includes Hailee Steinfeld, Jack O’Connell, Wunmi Mosaku, Delroy Lindo, and breakout star Miles Caton, whose debut performance is already receiving acclaim. Directed by Ryan Coogler and produced under his banner Proximity Media, the film was picked up by Warner Bros. Pictures after a competitive bidding war in 2024.

Critics have awarded Sinners a stunning 99% rating on Rotten Tomatoes, praising its rich atmosphere, emotional storytelling, and bold themes. The film’s unique mix of horror and cultural commentary has positioned it as one of the most important releases of the year.

A Rare Original Hit in a Sequel-Filled Market

With a projected opening weekend between $45–$50 million, Sinners is poised to become not just a box office success, but a cultural conversation starter especially in a cinematic landscape ruled by sequels and adaptations.

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