Women and jewellery complement each other. It would not be wrong to say that jewellery accessories are every woman’s best friend. Among a myriad of jewellery brands, Anushka Jain Jewellery aka AJJ has become one of the most preferred names in the Indian market. Leveraging the power of collaborating with influencers and brands from different niches, AJJ recently joined hands with Sakshi Shivdasani.
Sakshi has gained tremendous momentum in the web space, particularly in the fashion and comedy categories. There’s no denying that their collaboration was one-of-a-kind with the duo jointly designing an exclusive range of accessories like earrings, necklaces and nose rings. The best part of their collaboration was that the designs were inspired by AJJ and Sakshi’s jovial personality.
It has hardly been two-and-a-half years since Anushka Jain Jewellery came into existence. But she has cemented the brand as one of the most loved names. Founded in March 2020 during the coronavirus pandemic, AJJ has captivated everyone’s attention with its exquisite quality designs. Moreover, AJJ, during this time, has unveiled an array of personalized accessories made in 925 sterling silver with an 18K gold design. At just 20, Anushka Jain has made her foray as a successful entrepreneur in the jewellery industry.
Throwing light on her association with Sakshi Shivdasani, she said, “I have always adored and appreciated Sakshi. She has built her presence on social media with unique content. Sakshi has a blend of humour and fashion in her personality. And bringing her persona in the form of jewellery designs was a sheer delight.” More so, the designs under their collaboration have widely been appreciated by well-known influencers like Aliyah Kashyap, Meghana Kaur and Radhika Seth.
Being different from its contemporaries, AJJ stands out in terms of aesthetics and design. The jewellery accessories of the brand go on every look and are daily wear products. In addition, the accessories of AJJ are handcrafted by karigars using a traditional and modern method. In the past, B-Town actresses like Kiara Advani, Alia Bhatt, Janhvi Kapoor and Tara Sutaria among others have graced their looks with elegance by wearing the designs of AJJ.
After a successful collaboration with Sakshi Shivdasani, AJJ aims to join hands with various other content creators soon. To have a look at some of the gorgeous pieces of Anushka Jain Jewellery x Sakshi Shivdasani, check out the website www.anushkajainjewellery.com.