In a surprising but laudable action, the producers of Bhool Chuk Maaf, featuring Rajkummar Rao and Wamiqa Gabbi, have declared a shift in release strategy. Initially scheduled to be released in theaters on May 9, 2025, the film will now be launched straight on Prime Video on May 16, 2025.
Decision Taken Amid Increased National Security
The producers, Maddock Films and Amazon MGM Studios, released a joint statement detailing the change. “In light of recent developments and enhanced security measures throughout the country, we have decided to release Bhool Chuk Maaf on Prime Video on May 16. Country first, Jai Hind,” the statement said. The decision comes amidst rising tensions associated with the current ‘Operation Sindhur’, which has resulted in enhanced security measures across the country.
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Bold Move with National Safety as Top Priority
Cancellation at the last minute of the theatrical release is unusual in Hindi cinema and shows how much priority the production crew gave to national safety over box office figures. With a digital release, the crew makes sure that audiences can view the movie from the safety and convenience of their homes at a critical juncture.
Also Read: Haldi to Shaadi and back again: Rajkummar Rao’s hilarious dialogues in Bhool Chuk Maaf
Heartening Word of Mouth after Press Preview
Prior to the announcement, Bhool Chuk Maaf had already generated robust early word, particularly following a press screening in Delhi. Audiences appreciated it as a sincere family entertainer, making the OTT move even more meaningful. Nevertheless, the filmmakers’ decision highlights their sense of social responsibility, opting not to sacrifice public health for commercial interests.
A Responsible Move by the Makers
This move is a change of heart for Bollywood, demonstrating that entertainment is possible without disregarding greater national interests. Viewers can now eagerly anticipate viewing the movie from their screens on May 16.
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