Filmmaker Dinesh Vijan, who is busy with horror-comedy film STREE, says the audience is willing to see great films over merely picturesque locations.

Asked if Bollywood is now focussing on content-driven films than just entertainers, Vijan told IANS: "I believe the audience's thinking has changed and I think we need to cater to that. I feel a good film always works.

"It was a phase… Like I said, it is a new emerging India. So, we need to cater to that and obviously with the digital advent that has happened, they are not willing to see nicer locations but are willing to see a great film."

Vijan said the industry needs to "pull up our game and work that much harder to give that kind of content".

Directed by Amar Kaushik, STREE, also stars Rajkummar Rao and Shraddha Kapoor. It is being backed by Maddock Films, jointly produced by Vijan and Raj and DK.

The film is based on an urban legend set in a small village named Chanderi in Bhopal and music-composer duo Sachin-Jigar have scored the album.

Filmmaker Dinesh Vijan, who is busy with horror-comedy film STREE, says the audience is willing to see great films over merely picturesque locations.

Asked if Bollywood is now focussing on content-driven films than just entertainers, Vijan told IANS: "I believe the audience's thinking has changed and I think we need to cater to that. I feel a good film always works.

"It was a phase… Like I said, it is a new emerging India. So, we need to cater to that and obviously with the digital advent that has happened, they are not willing to see nicer locations but are willing to see a great film."

Vijan said the industry needs to "pull up our game and work that much harder to give that kind of content".

Directed by Amar Kaushik, STREE, also stars Rajkummar Rao and Shraddha Kapoor. It is being backed by Maddock Films, jointly produced by Vijan and Raj and DK.

The film is based on an urban legend set in a small village named Chanderi in Bhopal and music-composer duo Sachin-Jigar have scored the album.

Bollywood actor Kartik Aaryan, whose forthcoming film is SONU KE TITU KI SWEETY, says he believes in giving his best to every movie and does not dwell over the box office result of his projects.

Kartik's last release GUEST IIN LONDON failed at the box office.

Asked if such results affect his mind, Kartik told IANS: "I have learnt to deal with the box office result. Whatever happened to any film, thankfully people always appreciated my performance. Since in the end, as an actor, I cannot do much apart from giving my best on camera, I won't let myself be affected by the business of cinema.

"There are films that look very interesting when on paper, but things change while shooting. At times, things changed during post-production and I see no reason to blame anything on anyone. It is a collaborative effort. If it failed, we should face it."

The actor is known best for the PYAAR KA PUNCHNAMA series.

He has tried his hand at different genres of films, but he is vividly remembered by the audience for his monologue in PYAAR KA PUNCHNAMA.

Does he find it difficult to prove his versatility as an actor?

"I know I get this many times, but the fact is I have always tried to prove my versatility from the given choice. Look, people remember an actor from hit films. Since two of my films of PYAAR KA PUNCHNAMA series worked, people think I am good in such roles."

The actor also featured in films like AAKASH VANI and KAANCHI: THE UNBREAKABLE.

"My role was very different in those films, but none of them worked at the box office, therefore people cannot recall me in them. And I know like many actors, even I am also looking for a good script, but at times my choice might not match up to the expectation of the audience. I think there is no foolproof plan," said Kartik.

Any choice that he regretted later?

"No, I do not regret any of my choices because for that moment, I felt I was right. Without taking the name, I want to share that I was offered a film. I refused to do it for whatever reason, but later that went on to become a super hit. But no, I have no regret on that… We are destined to get things."

Directed by Luv Ranjan, SONU KE TITU KI SWEETY will release on February 23.

Bollywood actor Kartik Aaryan, whose forthcoming film is SONU KE TITU KI SWEETY, says he believes in giving his best to every movie and does not dwell over the box office result of his projects.

Kartik's last release GUEST IIN LONDON failed at the box office.

Asked if such results affect his mind, Kartik told IANS: "I have learnt to deal with the box office result. Whatever happened to any film, thankfully people always appreciated my performance. Since in the end, as an actor, I cannot do much apart from giving my best on camera, I won't let myself be affected by the business of cinema.

"There are films that look very interesting when on paper, but things change while shooting. At times, things changed during post-production and I see no reason to blame anything on anyone. It is a collaborative effort. If it failed, we should face it."

The actor is known best for the PYAAR KA PUNCHNAMA series.

He has tried his hand at different genres of films, but he is vividly remembered by the audience for his monologue in PYAAR KA PUNCHNAMA.

Does he find it difficult to prove his versatility as an actor?

"I know I get this many times, but the fact is I have always tried to prove my versatility from the given choice. Look, people remember an actor from hit films. Since two of my films of PYAAR KA PUNCHNAMA series worked, people think I am good in such roles."

The actor also featured in films like AAKASH VANI and KAANCHI: THE UNBREAKABLE.

"My role was very different in those films, but none of them worked at the box office, therefore people cannot recall me in them. And I know like many actors, even I am also looking for a good script, but at times my choice might not match up to the expectation of the audience. I think there is no foolproof plan," said Kartik.

Any choice that he regretted later?

"No, I do not regret any of my choices because for that moment, I felt I was right. Without taking the name, I want to share that I was offered a film. I refused to do it for whatever reason, but later that went on to become a super hit. But no, I have no regret on that… We are destined to get things."

Directed by Luv Ranjan, SONU KE TITU KI SWEETY will release on February 23.

Former "Bigg Boss 11" contestant Arshi Khan is keen to participate in its British version "Celebrity Big Brother".

"The show will be more fun and a great experience. I feel after doing 'Bigg Boss', I have also prepared for '…Big Brother'. After watching my journey, I have calculated the dos and don'ts," Arshi said in a statement.

"So I feel like spending some more time with strangers in '…Big Brother' house and representing India," she added.

Hosted by Bollywood superstar Salman Khan, "Bigg Boss" focuses on the reality show's participants who give up the luxuries of life to win the title after beating co-contestants in various activities and earning votes from audiences.

Former "Bigg Boss 11" contestant Arshi Khan is keen to participate in its British version "Celebrity Big Brother".

"The show will be more fun and a great experience. I feel after doing 'Bigg Boss', I have also prepared for '…Big Brother'. After watching my journey, I have calculated the dos and don'ts," Arshi said in a statement.

"So I feel like spending some more time with strangers in '…Big Brother' house and representing India," she added.

Hosted by Bollywood superstar Salman Khan, "Bigg Boss" focuses on the reality show's participants who give up the luxuries of life to win the title after beating co-contestants in various activities and earning votes from audiences.