Dipika Kakar and Shoaib Ibrahim, one of television’s most beloved couples, recently found themselves at the center of speculation when reports suggested that Dipika’s ethnic clothing brand, Label DKI, had abruptly shut down. Launched in late 2024, the brand was a long-cherished dream for Dipika and focused exclusively on traditional Indian wear. Named after her full name Dipika Kakar Ibrahim the label quickly gained popularity for its elegant ethnic designs.
Shoaib Clarifies: Brand Is Still Active
Amid swirling rumors, Shoaib Ibrahim addressed the issue during a Q&A session on his social media. Putting the speculation to rest, Shoaib stated, “The brand is not shut down.” He explained that the confusion likely arose because no new stock had been uploaded recently. He reassured fans that Label DKI is still active and new collections will be launched soon. His response brought relief to the couple’s fanbase, who were concerned about the sudden rumors.
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Temporary Pause, Not a Shutdown
Dipika, who has taken a step back from acting, had devoted two years to planning the brand before its official launch in September-October 2024. The project was delayed initially due to personal responsibilities and health concerns. While the brand is currently in a lull, it is far from being discontinued.
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Also Read: Pahalgam Attack Controversy: Shoaib Ibrahim Slams Trolls in Emotional Response
Personal and Professional Life Update
On the personal front, Dipika is currently prioritizing her health and caring for her son, Ruhaan. She briefly returned to television through Celebrity Masterchef but exited the show due to medical reasons. Meanwhile, the couple faced criticism recently after Shoaib posted a travel vlog following the tragic Pahalgam attack, prompting fans to label the timing “insensitive.”
