Megha Rao, an Indian-American fashion designer and entrepreneur, owns an e-commerce fashion brand specialising in South Asian fusion fashion. Her label, holiCHIC, was born out of her distinct flair and love of fashion. The unique dynamic worlds of East and West inspired her to start the brand.
Rao first became interested in South Asian fashion while spending her summers in Mumbai, where she would go fabric shopping with her grandmother. She eventually began creating beautiful ensembles by combining things from her western clothing with trinkets given to her by her grandma.
With holiCHIC, Megha Rao celebrates her dual identity. The outfits mix Eastern and Western wardrobes that might beautifully portray the modern Southern Asian woman. Megha’s vision for holiCHIC is very essential as she wants her clients not only to connect with her brand but also embrace with it the identities of different cultures. Megha considers her customers to be an extension of her brand.
Entrepreneur and fashion designer Megha Rao started a new website this year that improves the user experience and makes clients feel more connected to the company. Simultaneously, holiCHIC has increased its inventory and reduced its shipping time. Megha is also concentrating on trying out ready-to-wear pieces available across the various collections.
There’s a lot more to holiChic than just clothes. If one visits the website, they will discover that there are additional categories to explore and shop from in addition to clothing. Graphic designs, accessories, children’s apparel, men’s clothing under the holiMENS label, and more are all part of Rao’s brand. Every season delivers a trending and beautiful set of clothes and options for men and women to choose from. “echoing our love for South Asian Culture and advocating century-old artisanal craftsmanship,” her website’s display message reads.