Celebrating twenty years of global success, HELL ENERGY teamed up with EPICONE EXPERIENCES LLP as the official Powered by Partner for the Nagpur edition of The Indian Carnival. On March 14 and 15, 2026, Telankhedi Gardens in Nagpur came alive with more than fifteen thousand people enjoying an upgraded music and entertainment experience.
Since its start in 2006, HELL ENERGY has grown into a major global brand present in more than sixty countries. In 2026 the company marked its twentieth anniversary and today HELL is not just a European favorite, it holds the top market position in several countries. In India the brand leads the 250 ml energy drink category, showing its strong appeal to local consumers.
This powerful collaboration in Nagpur demonstrated HELL ENERGY’s long‑term dedication to supporting big cultural experiences. Once a pure Hungarian brand, HELL has expanded rapidly around the world, building a reputation for quality, energy, and bold experiences in markets from Greece and Romania to Bulgaria and India.
The partnership for The Indian Carnival was built on shared values of excellence and large‑scale execution. The event’s programming matched HELL’s “Unstoppable” identity and attracted a diverse crowd of students, families, and young professionals. The festival delivered live music, vibrant experiences, and unforgettable moments that reflected the brand’s high energy personality.
Fans had a chance to interact with HELL’s full range of drinks including the classic HELL Energy Drink, the high‑strength HELL STRONG, the sugar‑free HELL ZERO, and the new HELL NEW GEN functional line. These products were designed to match the tastes of modern drinkers who want great flavor, bold energy, and choice.
More than entertainment was on the agenda. The Indian Carnival also focused on giving back. Through a partnership with Aarna Foundation, a CSR initiative supported the education of over one thousand underprivileged girls across Maharashtra. In addition, over one hundred local vendors were featured in a Vocal for Local program that helped small businesses benefit from the large festival audience.
With more than one hundred influencers and creators in attendance, the event captured national attention, proving that a global brand can help shape live performance and culture for India’s next generation.