Fashion influencer and entrepreneur Kavita Arora says that this quote keeps her going. The popularity of her brand and its astounding success didn’t make Kavita arrogant, but more grounded. We recently talked to Kavita about her plans for Junne and she said that a lot of exciting news is in store for fashion lovers and Junne supporters alike. She also said that she wishes to expand her brand and create revenue and livelihood for Indians. She says that the primary driving force behind the brand is her love for fashion, but the vision of the nation to become self-sufficient also drives her. Kavita wishes her brand to scale great heights but also wants women worldwide to trust the potential of Indian craftsmanship.
She has been a fashion connoisseur and says that she has often seen young girls inclining towards international brands. While she loves everything that speaks of fine taste, Kavita says that India abounds in luxurious fabrics, superior craftsmanship and designing acumen. According to her, the country needs more spotlight on the global stage and she is working hard to make that possible.
She is coming up with her lingerie line that will work towards the self-reliant India dream. The line will go by the name Junne essentials. The team has researched for over 12 months to come up with the softest and the most luxurious fabric that the nation has ever seen. Such a fabric has never been used by Indian brands and just the richest in the middle east use something so luxurious.
The stretch of the fabric is phenomenal. She says that wearing these negligees will feel like not wearing anything at all and Indian females will not have to wait to travel abroad to get their hands on such a product.
It is hard to come across entrepreneurs who are passionate about their work, considerate about their country, and handle every little aspect with great passion. Kavita invests a significant amount of time and money in research and determines what the target audience will like. She also pays attention to the suitability of her endeavours for the environment.
Kavita regularly mentors youngsters who reach out to her for advice on building their careers and ventures. She is popular for her firm belief in herself and her ability to stick to her vision. She is rarely deterred by negative remarks and keeps her head high as she faces the world. When she moved on from her bridal couture venture to create her eCommerce brand, many brickbats came her way. However, Kavita was determined to make it work. Junne website made record sales of masks soon after it was launched and introduced the athleisure and loungewear line that was an instant hit with the audience. Over the years, Kavita has proven that she is made of steel.
It takes such substance to evolve victorious despite rocky roads and other obstacles. Kavita is the perfect example for youth and serves a lesson in sticking to goals despite challenges.
We hope she continues to unlock phenomenal success and achieve what she deserves.