Prithviraj Sukumaran’s highly-awaited directorial venture, Empuraan, will be released in theaters on March 27. As a sequel to the box office hit Lucifer (2019), the movie’s expectations are sky-high. The success of the first part, which made over 66 crore at the Kerala Box Office and 128 crore worldwide, has laid the ground for a robust Empuraan. With a world-class cast and the support of a mighty production team, Empuraan is set to break all the box office records and could even shatter previous records.
Critical Factors Fueling Expectations
One of the major reasons for the buildup is that the original cast of Lucifer will be returning. Mohanlal, who played the legendary character of Stephen Nedumbally, will play the role again in the sequel, along with Manju Warrier and Tovino Thomas joining in to further boost the film’s star cast. The ongoing character poster campaign that wrapped up recently just added to the hype, featuring known faces from the first part and generating buzz for Empuraan.
Release Strategy and Expectations
Lyca Productions, which is active in the Tamil film industry, has collaborated with Prithviraj Sukumaran on this venture with a grand pan-India and international release assured. With fan shows selling out in minutes already, Empuraan is going to open on a record note, especially in Kerala. Empuraan will have to break the 12 crore Day 1 collection of Thalapathy Vijay’s Leo in order to set a new bar for Kerala box office.
As Lucifer generated a cult following for its catchy characters and narrative, Empuraan has a firm ground to start from. Mohanlal’s return as his devilish avatar is poised to generate much-needed buzz, and if things fall into place, Empuraan may spark box office chaos, adding another feather to Mollywood’s success tale.
Highest Mollywood Earning Movies Worldwide
Manjummel Boys – 241 Cr
2018 – 175 Cr
Aadujeevitham – 158 Cr
Aavesham – 156 Cr
Pulimurugan – 145 Cr
Premalu – 135 Cr
Lucifer – 128 Cr
