Bollywood’s leading actresses, Alia Bhatt and Deepika Padukone, are both global icons with an impressive body of work and international appeal. However, the recent announcement of Alia Bhatt becoming the global brand ambassador for Levi’s has triggered backlash from Deepika Padukone’s fanbase, who were left disappointed and vocal on social media.
Fans Question Alia Replacing Deepika as Levi’s Face
On Friday, Levi’s officially announced Alia Bhatt as their new global brand ambassador, marking a significant achievement in the actress’s international career. But the move stirred controversy, especially among Deepika Padukone’s fans, who were quick to express their discontent online.
Numerous fans asked what Deepika, Levi’s ex-face, was replaced for and whether the move was not unfair. Social media were filled with tearful and negative comments like, “You take everything away from Deepika,” and “Why her? We want Deepika back.” A few even accused Alia’s pick as a conspiracy to keep Deepika out of favor.
Jealousy and Overexposure Accusations
The outrage did not end there. Some netizens took it a step further, labeling Alia Bhatt “jealous” and “insecure”, explaining that she wishes to overtake every place. A fan brutally posted, “Why is she so fixated on Deepika? Let us breathe bro.” Others trolled what they referred to as Alia’s overexposure, claiming that she seems “everywhere” and urging her to give way on hogging several brand deals.
Despite the negativity, some fans did congratulate Alia while still expressing admiration for Deepika, with comments like, “Congratulations, but the way Levi’s denim looks on Deepika is UNPARALLELED!”
Alia Bhatt’s Rising Global Profile
This backlash comes amidst Alia Bhatt’s rising stature in the global entertainment and fashion industry. After her Hollywood debut in Heart of Stone and her MET Gala appearance, being chosen as Levi’s global face further cements her international appeal.
On the work front, Alia is gearing up for some high-profile Bollywood projects. She will soon be seen in YRF’s spy thriller Alpha and Sanjay Leela Bhansali’s ambitious drama Love and War, where she will reunite with her husband Ranbir Kapoor and co-star Vicky Kaushal.
Brand Changes Spark Fan Rivalries
Brand support tends to mirror celebrity influence and positioning, and this transition has evidently brought back the enduring fan feud between Deepika and Alia. Whether or not it impacts their working relationships remains to be seen, but for the time being, the excitement for Levi’s ambassador change has raised quite a buzz.
