Sarah Jessica Parker has become the face of a new campaign celebrating Fendi’s well known Baguette bag, an accessory that has long been associated with her famous television character Carrie Bradshaw. The actress, who gained worldwide recognition through the series Sex and the City, is now featured in the latest campaign for the luxury fashion brand.
In promotional images and videos shared by Fendi on social media, Parker is seen wearing a green utility inspired jumpsuit while carrying a beaded zebra print version of the Baguette bag. The campaign highlights one of the brand’s most recognizable designs, which became particularly popular during the late 1990s and early 2000s.
The Baguette bag holds a special place in popular culture because of its connection to Carrie Bradshaw, the fashion loving character portrayed by Parker in Sex and the City. Throughout the series, Bradshaw was often seen carrying different versions of the bag, helping turn it into a fashion symbol for many viewers around the world.
One of the most memorable moments involving the accessory occurred during Season 3 of the show. When a thief attempted to steal her purse, Carrie Bradshaw famously corrected him by saying, “This isn’t a bag, it’s a Baguette.” The line became one of the most recognizable fashion related quotes from the series and continues to be associated with the accessory today.
The bag remained important to the character even years later. In the follow up series And Just Like That, a purple sequined version of the Baguette made a return, reinforcing its connection to Carrie Bradshaw’s personal style. The well known quote has also been carried into the new campaign, with Parker using the same slogan featured in the advertisements.
The campaign is part of Fendi’s efforts to highlight the Baguette bag once again. Several other well known personalities are also participating in the project, including Emma D’Arcy, Jessica Alba, and Iris Law. According to information released by the brand, each participant selected a version of the bag that reflected their personal style at that moment.
The campaign was photographed by Bibi Borthwick and focuses on showcasing different interpretations of the iconic design. Parker chose a bold zebra print version, a choice that reflects the playful and distinctive fashion image many fans continue to associate with both the actress and her most famous character.
For many viewers and fashion enthusiasts, the campaign represents a reunion between Sarah Jessica Parker and one of the accessories most closely linked to her television legacy.