The Ahaan Panday and Aneet Padda starrer Saiyaara continues to dominate the box office, rewriting records with each passing day. Directed by Mohit Suri and produced by Yash Raj Films (YRF), the romantic drama is now on its way to becoming one of the most successful debut films in Bollywood history.
Soaring Collections and Unprecedented Footfalls
As per initial estimates, Saiyaara has been estimated to collect anywhere between Rs 24.50 crore and Rs 25.50 crore on Tuesday, taking its total for five days to approximately Rs 130 crore. The movie gained incredibly from low ticket rates on Tuesday, which led to all-time occupancies. Interestingly, Tuesday’s collection even surpassed that of Saturday, whereas the footfalls were equivalent to Sunday, which is a great feat.
Over the past 25 years, no launch-oriented movie has opened with such phenomenal numbers, making Saiyaara a box office phenomenon of all times.
YRF’s Pricing Strategy: A Game Changer
Whereas big movies normally stay away from offers of discount pricing, YRF’s decision to hold back the cap was a masterstroke. It enabled greater sampling through larger audiences and significantly augmented footfalls. Recent movies such as Raid 2 and Sitaare Zameen Par skipped the offer and lost similar momentum—emphasizing the role of intelligent distribution tactics.
Massive Advance Bookings Continue
Pre-bookings for Saiyaara continue to be extremely robust. PVRInox alone has seen over 50,000 tickets get pre-bought for Wednesday, with overall pre-sales likely to reach 80,000 tickets—a number greater than most movies achieve on the first day of opening.
A Blockbuster in the Making History
Saiyaara has democratically shattered all the traditional norms of the box office. With universal audience popularity, strong word-of-mouth, and a good release pattern, the film is on a record-breaking spree with no indications of slowing down.
