The Devil Wears Prada 2 continued its run at the Indian box office with decent collections in its second weekend. The film added Rs. 6 crore to its tally during the weekend, including Rs. 2.30 crore on its second Sunday. Despite witnessing a drop of nearly 60 per cent from its opening weekend numbers, the movie has managed to maintain a steady hold in cinemas.
The film has now collected a total of Rs. 27.70 crore gross in India. While the trends could have been stronger in the second week, the movie is still expected to emerge as a successful venture at the box office. However, it is unlikely to achieve the Clean Hit tag based on its current pace. Trade expectations suggest that the film may finish its theatrical run with collections close to Rs. 35 crore gross.
For a Hollywood film belonging to this genre, the performance is considered good in the Indian market, where such films generally cater to a limited audience. The movie has also contributed to a strong phase for Hollywood releases in India. Recently, Project Hail Mary, Michael, and The Mummy also performed well commercially, giving Hollywood four successful releases in a row within roughly a month.
The box office collections of The Devil Wears Prada 2 are as follows:
Previews: Rs. 1.85 crore
Day 1: Rs. 4.50 crore
Day 2: Rs. 5.00 crore
Day 3: Rs. 4.65 crore
Day 4: Rs. 1.50 crore
Day 5: Rs. 1.40 crore
Day 6: Rs. 1.40 crore
Day 7: Rs. 1.40 crore
Day 8: Rs. 1.30 crore
Day 9: Rs. 2.40 crore
Day 10: Rs. 2.30 crore (est.)
Total: Rs. 27.70 crore
The film features a star cast led by Meryl Streep and Anne Hathaway. The supporting cast includes Emily Blunt, Stanley Tucci, Kenneth Branagh, Simone Ashley, Justin Theroux, Lucy Liu, Patrick Brammall, Caleb Hearon, Helen J. Shen, Pauline Chalamet, B. J. Novak, Conrad Ricamora, Tracie Thoms, and Tibor Feldman.