Bollywood starlet Ananya Panday has created history by emerging as the first-ever Indian brand ambassador of the legendary luxury French brand, Chanel. The 26-year-old star, known for her performances in movies such as Kesari Chapter 2, has caught the couture world’s eye with her being offered a sought-after position as Chanel’s muse from India. This development marks exactly one year since Ananya walked the ramp for Chanel’s show at Paris Fashion Week.
Ananya’s Thrill and Milestone Moment
Sharing her excitement on Instagram, Ananya posted a series of pictures detailing her experiences with the brand. In her caption, she said, “Beyond grateful and thrilled for my journey with @chanelofficial. The first-ever brand ambassador for and from India. Dreams really do come true,” along with emojis such as the evil eye, folded hands, and a black heart. The actress’s statement has sent shockwaves across the fashion and Bollywood industries, leaving no doubt that this is a paradigm shift for her career.
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Chanel’s Statement on Ananya’s Appointment
Chanel reflected Ananya’s enthusiasm in a statement, pointing to the way that her values match up with the brand’s ethos. “Her values align with Chanel, making her the ideal ambassador to represent the house,” the luxury brand responded. Ananya herself was thrilled when speaking with BoF, describing her appointment as a testament to the changing tastes and independent spirits of her generation, which are informed by curiosity and a need for innovation.
As India increasingly becomes a major market for international luxury brands, Ananya’s appointment reflects the increasing power of Indian celebrities in the global fashion world. Her collaboration with Chanel is a milestone for both the actress and the brand, and it lays the ground for future collaborations.
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