Kylie Jenner is once again commanding attention — this time with a striking new photoshoot for sister Kim Kardashian’s SKIMS brand. The billionaire beauty mogul posed confidently in a studio setting for renowned fashion photographer Mert Alas, showcasing pieces from SKIMS’ upcoming Everyday Cotton collection.
Dressed in lingerie in four timeless shades — white, beige, brown, and black — Kylie exuded poise and glamour. Fans quickly flooded social media with praise, noting her confident presence and polished look in the minimalist studio shots. The campaign highlights a softer, more understated aesthetic while still maintaining the bold appeal that SKIMS is known for.
The Everyday Cotton collection, set to launch on February 17, focuses on comfort without compromising style. Designed with soft, breathable, premium cotton, the range aims to blend natural fabrics with the brand’s signature flattering fit. The pieces are stretchy and lightweight, created for all-day wear while maintaining a sleek silhouette.
Among the featured styles are the popular Triangle Bralette and Thong, offered in versatile shades including Snow, Light Heather Grey, Sienna Heather, Cocoa Heather, and Onyx. The collection emphasizes everyday essentials that feel luxurious yet practical.
This launch follows closely behind one of SKIMS’ most talked-about releases — the Faux Hair Micro String Thong. The bold design, which featured curly and straight faux hair details in twelve different shades, generated significant online buzz. Speaking to E! News at the red carpet premiere of her show All’s Fair, Kim Kardashian admitted she was surprised by the reaction. “I’m shocked. It got so much attention. We’ve been laughing and talking about it all day long,” she said, describing it as a fun and playful concept inspired by high-fashion experimentation.
While dominating headlines in the fashion world, Kylie is also stepping into a new creative arena. She is set to appear in The Moment, an upcoming mockumentary film tied to pop star Charli XCX. The film follows a rising music artist navigating fame and the pressures of preparing for her first arena tour. Directed by Aidan Zamiri alongside Charli XCX and Kylie Jenner, the project features a cast that includes Rosanna Arquette, Kate Berlant, Jamie Demetriou, Arielle Dombasle, and Hailey Benton Gates.
With a major fashion launch and a film debut on the horizon, Kylie Jenner continues to expand her influence across industries.