Actress Millie Bobby Brown attended the launch of Blooms by Play Doh, the first collection from the well known brand created specifically for adults. The event took place in Brooklyn, New York, on July 9, where the 22 year old actor joined guests for the special launch experience. Best known for her roles in Stranger Things and Enola Holmes, Millie Bobby Brown appeared at the immersive event as the brand introduced its latest collection. According to the company, Blooms by Play Doh has been created to offer a different experience from the traditional Play Doh products that are mainly associated with children. The new collection is aimed at adults and is intended to present the brand in a new way.
The company described the collection as “designed to reimagine what people think of when they think of the Play Doh brand.” With this launch, the brand is expanding its product range to reach a wider audience while introducing a fresh concept that focuses on adult consumers.
Millie Bobby Brown
— (@BACUK_) July 10, 2026
Attends the launch of Blooms by Play-Doh
At 99 Scott Studio in New York
9th July 2026#MillieBobbyBrown pic.twitter.com/TeZXECmjMv
For the event, Millie Bobby Brown wore a silk chiffon maxi dress featuring an off shoulder design and a floral print. She completed her look with Mejuri’s Ines Drop Studs earrings, keeping her accessories simple and elegant. Her outfit matched the creative and colourful atmosphere of the launch event, where guests were introduced to the new collection through an interactive experience.
The launch in Brooklyn brought together media, guests and fans to learn more about the latest addition to the Play Doh brand. The event focused on showcasing the new concept behind Blooms by Play Doh and how it differs from the products the brand has been known for over the years.
Millie Bobby Brown’s appearance at the event attracted attention from fans and fashion watchers alike. As one of the young stars closely followed for both her acting career and public appearances, her participation added to the interest surrounding the launch. The introduction of Blooms by Play Doh marks the first time the brand has released a collection designed especially for adults, offering a new direction while staying connected to its familiar identity