Sydney Sweeney is once again making headlines with her latest campaign for her lingerie brand, Syrn. The Euphoria actress appeared in a new photoshoot released on the brand’s Instagram page on Tuesday, where she showcased pieces from the label’s latest collection. The campaign continues the brand’s signature vintage inspired style and highlights a romantic fashion theme with elegant styling and classic Hollywood influences.
For the campaign, Sydney wore the Forget Me Not balconette bra, priced at $59, in the ivory Cheerio colour. She paired it with a sheer white robe featuring a soft fur collar, creating a timeless and sophisticated look. The styling focused on a vintage aesthetic, combining soft colours, elegant fabrics, and classic fashion elements.
The brand captioned the post, “Syd for Romantic,” referring to Syrn’s second collection, Romantic, which Sydney introduced earlier this year in February. That campaign featured a suburban inspired setting with rose bushes and a bright red riding lawnmower, giving the collection a nostalgic Americana feel.
The latest Instagram post included several images and behind the scenes moments from the shoot. One photograph showed Sydney taking a mirror selfie during the campaign, while another video captured a behind the scenes moment from the photoshoot. The overall styling featured soft blonde waves, smoky eye makeup, and a dressing room inspired backdrop that reflected the elegance of Old Hollywood glamour.
Since the launch of Syrn in January, Sydney has become the face of the brand, regularly appearing in its promotional campaigns. Over the past few months, she has modelled several collections, including the Seductress line, which featured black lace designs, as well as another campaign highlighting a sheer bodysuit. Each collection has maintained the brand’s focus on combining modern fashion with vintage inspired styling.
Most recently, Sydney appeared in another campaign featuring an all black lingerie set paired with a matching fur stole, continuing the sophisticated visual identity that has become associated with Syrn. Her appearances have helped establish a consistent image for the brand, with each campaign highlighting different collections while maintaining the same elegant and classic style.
Sydney Sweeney continues to balance her successful acting career with her growing presence in the fashion industry. Through Syrn, she has become closely involved in presenting the brand’s collections, regularly appearing in campaign shoots that showcase its latest designs. With every new release, the actress continues to attract attention for her fashion choices and her role in shaping the identity of the brand.