Shakira is celebrating Bad Bunny’s upcoming spotlight as the headliner for the Super Bowl LX halftime show on February 8, 2026. She declared it “about time” for the Puerto Rican star to take centre stage and called the moment “perfect for a performance like this.”
Shakira, who previously performed at the Super Bowl with Jennifer Lopez in 2020 and welcomed Bad Bunny as a guest on that stage, pointed out how much the mainstream acceptance of Spanish-language music has grown since her early crossover days. “I remember when we did ours that even having part of our set in Spanish was a bold move… acceptance of Spanish-language music as part of the mainstream has come so far from when I started,” she told Variety.
She also said she is “so proud” of Bad Bunny representing Latin culture and showing how universal Spanish-language music has become on the global stage. “It’s the perfect moment for a performance like this. I can’t wait to watch it.”
Bad Bunny’s performance is shaping up to be more than just entertainment—it’s a cultural milestone. The NFL, Apple Music, and Roc Nation announced him as the headliner in September 2025.
In short, Shakira’s endorsement signals a passing of the torch within Latin-pop culture, and she believes Bad Bunny’s moment has arrived. She’s not just expecting a great performance; she’s championing a shift in music and representation.
