Popular television actress Sumbul Touqeer recently marked a new milestone in her creative journey with the grand launch of her much-awaited music video, “Aaj Sach Bolungi.” The special event, held on January 22 at Luft – The Air in Andheri, was filled with warmth, celebration, and heartfelt emotions as Sumbul unveiled a project that is deeply personal to her.
The evening kicked off with a stylish red carpet moment where Sumbul, accompanied by her family, greeted the media and posed for photographs. Dressed elegantly and glowing with pride, the actress interacted with journalists, sharing insights into the making of the song and the emotional connection she shares with it. Following the media interaction, the official premiere of the music video took place, earning enthusiastic applause from friends, colleagues, and members of the entertainment industry present at the event.
What makes “Aaj Sach Bolungi” stand out is its strong family involvement. The song has been produced under Sumbul’s own production banner, STK Spark Production, marking her first step as a producer. Vocals for the track are lent by Sumbul herself alongside her sister Saniya Touqeer, making it a beautiful sibling collaboration. The heartfelt lyrics have been written by Touqeer Khan, Sumbul’s father, adding another emotional layer to the project. The music video has been directed by Samarpan Lama, who has brought the song’s narrative to life with striking visuals and powerful storytelling.
Speaking about the project during the launch, Sumbul shared how meaningful the experience has been for her. She expressed that working with her family on this song made it incredibly special and emotionally fulfilling. Singing alongside her sister and giving voice to her father’s words turned the project into more than just a professional venture — it became a shared family dream.
🍀🎶🎥
— Jay Raman (@JayRaman0730) January 22, 2026
Few attendees whom i could spot at “Aaj Sach Bolungi” launch 🎉
Producer Goldie Behl
Producer Rajan Shahi, Ishika Shahi
Mihir, Ulka, Varun, Harsh, Archana Gautham, Dancer Shivanshu among the attendees
MV linkhttps://t.co/Dd293Aqr5S#SumbulTouqeerKhan #AajSachBolungi pic.twitter.com/x4MYQH4hAV
“This song is extremely close to my heart because my entire family is part of it. Singing with my sister and bringing my father’s lyrics to life makes it very special. ‘Aaj Sach Bolungi’ is not just a song, it is a feeling. I hope audiences connect with its emotions and understand the story we are trying to tell,” she said.
Sumbul also added that beginning her production journey with such a meaningful and personal project feels like a blessing and a proud moment in her career.
With genuine emotion, family collaboration, and a powerful message at its core, “Aaj Sach Bolungi” has already struck a chord — and fans are eager to see what Sumbul creates next.