Rahul Raut , www.peepingmoon.com exclusively reports that Vicky Kaushal and Sara Ali Khan’s romantic comedy, Zara Hatke Zara Bachke, will premiere on Jio Cinema in mid-May, nearly a year after its theatrical release on June 2, 2023. This news comes as Jio Cinema announces its new subscription offering, JioCinema Premium, starting at Rs. 29 per month, which will provide an ad-free experience and access to content from Peacock, HBO, Paramount, and Warner Bros. Discovery.
Zara Hatke Zara Bachke was initially released in theaters and opened poorly but gained momentum through positive word of mouth and chartbuster songs, eventually emerging as a success story with approximately Rs. 88 crore at the box office. Despite being scheduled for an OTT release after eight weeks, JioCinema delayed its streaming premiere, leaving producers and audiences in the dark. However, the makers are thrilled that it’s finally reaching millions of audiences worldwide.
Coinciding with this announcement, Jio Cinema has launched four films and a web series, including Ranneeti: Balakot & Beyond, Yaariyaan 2, Oh My God 2, Dhak Dhak, and Shastry Virudh Shastry. JioCinema Premium aims to offer a competitive streaming experience with its affordable pricing and extensive content library.
Source – www.peepingmoon.com