Game Changer, the highly anticipated political action drama directed by Shankar Shanmughan and starring Ram Charan, is set to hit the screens on January 10, but the early reports are not too great, especially in Hindi . Here’s an analysis of the current situation:
Advance Booking in the Hindi
Till Jan 8, the movie has sold around 3,000 tickets on the top three national chains- PVR Inox & Cinepolis- for its Hindi version.
PVR Inox is leading the pack with sales of 2,000 tickets.
Cinepolis is trailing at 750 tickets.
Ahead of opening, Game Changer is likely to sell around 10,000 tickets within the last one day.
Also Read: Balayya mania takes over North America! Daaku Maharaaj Roars to USD 250k in Advance Bookings
Screen Count & Expectations
It will release on about 2,000 screens in Hindi-speaking states.
The opening day box office collection in the Hindi belt is estimated to be around Rs 2.25 crore to Rs 3 crore.
Underwhelming advance sales have been attributed to the lack of buzz and limited focus in the North circuit on promotions.
Challenges in the North Circuit
The promotional campaign of Game Changer has been more focused on the Telugu-speaking audience and less on the Hindi-speaking audience. – The movie will face competition from Sonu Sood’s Fateh, which has gained attention due to its affordable ticket pricing and grassroots appeal.
Word-of-mouth will be the critical factor in determining the course of this film in the Hindi circuit. If the movie works for the mass audience after the opening show, it will be back in business.
Clash & Competition
1. North Belt:
– The film directly challenges the star cast of the film with its competitive pricing of the tickets and appealing to the low-budget audience.
2. Telugu Circuit:
From Jan 12th, Game Changer will compete with Daaku Maharaaj, which might attract audiences from Andhra Pradesh and Telangana.
Box Office Outlook
The fate of Game Changer depends on word-of-mouth and critical reception
While the movie may open on a weaker note in the Hindi belt, it could gain momentum in its home turf due to strong local support and Shankar’s directorial reputation.
If the movie delivers on its promise of a gripping narrative and action-packed sequences, it may overcome its slow start and have a decent theatrical run.
