Filmmaker Karan Johar has dropped the teaser for Pitch to Get Rich, an innovative reality series that blends fashion, entrepreneurship, and entertainment like never before. Co-produced by Dharmatic Entertainment and the Fashion Entrepreneur Fund (FEF), the show offers a massive ₹40 crore investment pool, aiming to back India’s next wave of fashion entrepreneurs.
The star-studded judging panel features Karan Johar, Akshay Kumar, Manish Malhotra, and Malaika Arora, who will serve as judges, mentors, and investors. They are joined by some of India’s most respected business moguls, including Naveen Jindal, Ravi Jaipuria, Dhruv Sharma, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar. This powerful lineup marks a historic collaboration between entertainment icons and industry leaders on a single platform.
The series will spotlight 14 carefully selected fashion founders as they pitch their ideas, tackle real-world business challenges, and compete for funding and mentorship. Promising innovation and drama, the show is positioned to become a game-changer in both the fashion and entertainment industries.
Sharing the teaser, KJo captioned, “When fashion founders Pitch to Get Rich, kaching-kaching is inevitable!” The teaser also includes guest appearances by Saif Ali Khan, Sara Ali Khan, Shibani Dandekar Akhtar, and Ananya Panday.
Apoorva Mehta, CEO of Dharmatic, described the show as “a catalyst that brings fashion, business, and innovation together,” while FEF Founder Sanjay Nigam emphasized its mission to champion “Make in India” by offering real business opportunities to homegrown talent.
Premiering exclusively on JioCinema from October 20th, Pitch to Get Rich is set to redefine reality television in India—bringing fashion entrepreneurship to the national spotlight with glamour, grit, and groundbreaking ideas.