Top South Korean actor Kim Soo Hyun is set to appear before the 22nd Civil Division of the Seoul Central District Court on November 21, in connection with a lawsuit filed by a cosmetics company. The brand, identified as Cosmetics Brand A, is seeking damages worth 500 million KRW (approximately $350,000 USD) following the early termination of his endorsement contract.
Originally slated to end in August 2025, the brand abruptly cut ties with the actor in March, citing “serious reasons” that allegedly prevented the continuation of their partnership. In an official statement, the company explained, “We found it difficult to take immediate action regarding the contract termination without first hearing the statements of Kim Soo Hyun and his agency. After reviewing their position, we judged that there were serious reasons preventing the fulfillment of the advertising contract. The termination was then initiated through our legal representatives.”
The company emphasized that its decision was made to uphold the brand’s integrity and maintain consumer trust amid growing concerns over the actor’s personal controversies.
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In response, Kim Soo Hyun’s legal representative, attorney Go Sang Rok, has firmly denied all allegations affecting the actor’s reputation, particularly those linking him to late actress Kim Sae Ron. Attorney Go stressed that Kim never had any inappropriate relationship with Sae Ron during her minor years and provided personal letters as part of the defense.
“These diary-style letters were written to Kim Soo Hyun’s actual partner while he was serving in the military,” Go stated, aiming to clear the actor’s name and prove that the claims were baseless.
As the court date approaches, the case continues to draw attention, with fans and industry watchers awaiting further developments in one of the year’s most talked-about celebrity legal disputes.