The casting couch debate has long cast a shadow over film industries across the country, prompting difficult conversations about power, exploitation, and workplace ethics. Now, Tollywood megastar Chiranjeevi has weighed in, offering a strong defence of the Telugu film industry and pushing back against claims of a widespread casting couch culture.
Speaking at the Mana Shankara Vara Prasad Garu event in Hyderabad on January 25, Chiranjeevi reflected on his decades of experience in cinema and described Tollywood as a largely professional and opportunity-driven space. The veteran actor stated that people who approach the industry with clarity, focus, and commitment can find genuine opportunities without compromising their dignity. Addressing the sensitive topic directly, he said, “There is no casting couch culture as such. It depends on the individual.”
Chiranjeevi explained that uncomfortable situations and unethical behaviour can exist in any profession, not just in cinema. According to him, maintaining strong personal boundaries and a clear understanding of one’s values can protect individuals from being taken advantage of. He also cautioned against labelling the entire film industry based on isolated incidents. “The industry is like a mirror — it reflects who you are,” he remarked, suggesting that integrity and intent shape one’s experiences within the profession.
His comments have drawn attention because they come at a time when several actors have shared unsettling stories from their early careers. Actress Saiyami Kher previously revealed that she faced an uncomfortable encounter when a female casting agent allegedly asked her to “compromise” for a role in the Telugu industry. Saiyami, who was only 19 or 20 at the time, said she chose to respond confidently and refused to feel intimidated by the situation.
Similarly, actor Fatima Sana Shaikh recently recounted an awkward casting call for a southern project. She described receiving repeated and suggestive remarks from a casting agent during a phone conversation, which left her uncomfortable. Fatima explained that she deliberately responded innocently to observe how the situation unfolded, highlighting how vulnerable newcomers can feel when navigating early opportunities.
Chiranjeevi’s statement has reignited debate online, with some praising him for defending Tollywood’s reputation, while others argue that individual experiences of exploitation deserve greater acknowledgement.
As conversations around safety, ethics, and power dynamics in entertainment continue to evolve, Chiranjeevi’s words have once again placed the spotlight on how the industry views accountability, professionalism, and personal responsibility.