Selena Gomez’s beauty brand is continuing its mission of inclusivity with a meaningful new partnership. Selena Gomez’s brand, Rare Beauty, has partnered with Hue Report, a community dedicated to honoring, celebrating, and amplifying Black beauty.
The collaboration comes as part of Rare Beauty’s broader commitment to diversity and representation within the beauty industry. Hue Report has built a strong reputation for spotlighting Black creators, entrepreneurs, and voices in beauty, creating a space where culture, creativity, and community intersect. By teaming up with the platform, Rare Beauty is helping to further elevate conversations around authentic representation and inclusivity.
In addition to the partnership, Selena also made a donation in honor of Black History Month. While specific figures have not been publicly detailed, the gesture reflects Rare Beauty’s ongoing philanthropic efforts, particularly through initiatives connected to mental health, empowerment, and underserved communities. For Selena, whose brand was founded on the idea of redefining beauty standards and promoting self acceptance, aligning with a community that uplifts Black voices feels consistent with the company’s original mission.
Rare Beauty has frequently emphasized that beauty is not one size fits all. From its wide shade ranges to its marketing campaigns that feature diverse faces and stories, the brand has positioned itself as one that aims to reflect real people. Partnering with Hue Report strengthens that message by supporting a community already doing the work of celebrating Black beauty on its own terms.
The collaboration also arrives at a time when consumers are paying closer attention to how brands show up during cultural moments like Black History Month. Beyond symbolic statements, audiences increasingly look for tangible support, partnerships, and financial commitments. Rare Beauty’s donation and collaboration signal an effort to move beyond performative gestures and instead contribute to meaningful visibility and recognition.
As conversations around equity and representation continue to evolve in the beauty world, partnerships like this highlight the importance of sustained support. For Selena Gomez and Rare Beauty, working with Hue Report appears to be another step toward building a more inclusive industry where every shade, story, and voice is celebrated.